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From conception to reality: Implementing a global digital asset management system that improves workflows and protects children

Author

Listed:
  • Branaman, Micah

    (World Vision International, USA)

  • Ciero, Laura Di

    (World Vision International, USA)

  • Mason, Daniel

    (World Vision International, USA)

  • Tingson, Leanne Pearl

    (World Vision International, USA)

Abstract

This paper discusses the multi-year investment made by World Vision International (WVI) — the world’s largest child-focused non-governmental organisation — to transform its legacy content management system into a modern digital asset management (DAM) platform to help promote awareness and raise funds to enable WVI’s international relief, development and advocacy work. The system now houses 1 million photos, videos and stories, enabling WVI to share the experiences of the most vulnerable people from around the world with prospective donors, partners and the public, and has become an integral part of ongoing operations, playing a critical role during COVID-19 when travel was rendered impossible.

Suggested Citation

  • Branaman, Micah & Ciero, Laura Di & Mason, Daniel & Tingson, Leanne Pearl, 2023. "From conception to reality: Implementing a global digital asset management system that improves workflows and protects children," Journal of Digital Media Management, Henry Stewart Publications, vol. 11(3), pages 198-212, March.
    • Handle: RePEc:aza:jdmm00:y:2023:v:11:i:3:p:198-212
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    More about this item

    Keywords

    organisational transformation; digitisation; agility; human-centred design; digital asset management; lessons learned;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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