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Is your digital asset management system fit for purpose? Common challenges that signal outgrowth and key questions to ask when upgrading

Author

Listed:
  • Dyk, Josh Van

    (censhare US Inc, USA)

  • Leaman, Chris

    (Emmsphere Plus, USA)

Abstract

Organisations looking to procure their first digital asset management (DAM) platform, or renew their existing solution, need something that not only meets their needs today, but that can also scale as the organisation grows, and use cases change and expand. This paper discusses the questions that companies must ask both of themselves and of vendors to ensure they select a mature platform and avoid the costly mistake of having to procure a new platform two years from now.

Suggested Citation

  • Dyk, Josh Van & Leaman, Chris, 2022. "Is your digital asset management system fit for purpose? Common challenges that signal outgrowth and key questions to ask when upgrading," Journal of Digital Media Management, Henry Stewart Publications, vol. 10(4), pages 306-313, June.
    • Handle: RePEc:aza:jdmm00:y:2022:v:10:i:4:p:306-313
    as

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    More about this item

    Keywords

    procurement; enterprise; Request for Proposal (RFP) questions; vendor questions; DAM maturity; digital asset management; upgrade;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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