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Applying business architecture to identify the need for a digital asset management solution: Case study of Pandora’s digital transformation journey

Author

Listed:
  • Suresh, Amrutha

    (Pandora Media Inc, USA)

Abstract

This paper presents a framework to help organisations identify the kind of digital asset management solution they require to transform their digital business. It provides a case study to illustrate why Pandora decided to invest in digital asset management and how its approach helped to mature the company’s core business capability and support its strategic goals and objectives. The paper also details how Pandora applied the key concepts of business architecture to model its existing core capability, and then identify and analyse gaps in order to design the solution roadmap and develop a successful model.

Suggested Citation

  • Suresh, Amrutha, 2021. "Applying business architecture to identify the need for a digital asset management solution: Case study of Pandora’s digital transformation journey," Journal of Digital Media Management, Henry Stewart Publications, vol. 9(3), pages 253-261, March.
    • Handle: RePEc:aza:jdmm00:y:2021:v:9:i:3:p:253-261
    as

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    More about this item

    Keywords

    digital asset management; digital business transformation; business architecture; business capability model; capability maturity; value streams; time and motion study; business process; traceability;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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