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Perfect strangers: Digital asset management and lean Six Sigma

Author

Listed:
  • Goldstein, Beth

    (Discover Financial Services, USA)

Abstract

In order to grow, organisations must be nimble at problem-solving, agile at exploiting opportunities and adept at surmounting challenges. Growing a business entails more than just a focus on efficiency and costs, as quality and effectiveness matter too. It is a common misconception that adopting lean processes means doing more with less. In reality, the main focus is on simplifying processes, thus improving output and making work better (for everyone). Lean thinking entails looking at what you do, the kind of problems you have and how you currently solve them. Within the field of digital asset management, problem areas may be anything from mistakes or errors in metadata, to waiting on assets to be uploaded to be used, to moving files from one place to another manually. This paper discusses the benefits of lean continuous improvement for digital asset management. It describes how to utilise lean principles that have been vetted and practised by businesses all over the world, in all kinds of industries, to help them be successful, and discusses how these principles apply to digital asset management.

Suggested Citation

  • Goldstein, Beth, 2021. "Perfect strangers: Digital asset management and lean Six Sigma," Journal of Digital Media Management, Henry Stewart Publications, vol. 9(2), pages 164-170, December.
    • Handle: RePEc:aza:jdmm00:y:2021:v:9:i:2:p:164-170
    as

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    More about this item

    Keywords

    digital asset management; Six Sigma; continuous improvement; change management; problem-solving; eliminating waste; value; lean;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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