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Digital asset management at Lands’ End, Inc.: Past experiences, present challenges and future opportunities

Author

Listed:
  • Swaziek, Richard

    (Lands’ End, 5a Lands’ End Lane, Dodgeville, USA)

Abstract

Lands’ End, Inc. is a leading uni-channel retailer of casual clothing, accessories, footwear and home products. Products are offered online, on third-party online marketplaces, and through retail locations. Lands’ End is a classic lifestyle brand with a passion for quality, legendary service and real value, and seeks to deliver timeless style for men, women, kids and the home. To remain highly competitive in the global retail marketplace, the company’s leadership recognised that a major enterprise digital asset management system upgrade was necessary to continue to service the company’s valued customers and enable ongoing and expanding business opportunities. This paper summarises the journey of experiences, challenges and change management tactics required to implement a new enterprise system, and how the new system is laying a foundation for future opportunities and successes.

Suggested Citation

  • Swaziek, Richard, 2021. "Digital asset management at Lands’ End, Inc.: Past experiences, present challenges and future opportunities," Journal of Digital Media Management, Henry Stewart Publications, vol. 9(2), pages 117-126, December.
    • Handle: RePEc:aza:jdmm00:y:2021:v:9:i:2:p:117-126
    as

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    More about this item

    Keywords

    digital asset management; vision; leadership; global; enterprise; teamwork; change management; process; communication; trust; motivation; opportunities;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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