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Automation and integration are the keys to successful digital asset management

Author

Listed:
  • Murphy, Paul

    (UEFA, Rte de Genève 46, Switzerland)

Abstract

This paper examines how digital asset management at UEFA has grown from a traditional library and archive system to an integral part of the organisation’s ecosystem. It describes the various challenges faced and discusses the lessons learned.

Suggested Citation

  • Murphy, Paul, 2021. "Automation and integration are the keys to successful digital asset management," Journal of Digital Media Management, Henry Stewart Publications, vol. 10(1), pages 6-19, September.
    • Handle: RePEc:aza:jdmm00:y:2021:v:10:i:1:p:6-19
    as

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    More about this item

    Keywords

    facial recognition; data model; data mapping; sport;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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