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Culture first, technology second: How to implement a digital asset management (DAM) initiative with no DAM system

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  • Anna, Jennifer

    (World Wildlife Fund, USA)

Abstract

The World Wildlife Fund is an international conservation organisation with over 100 offices across the globe. This case study reviews challenges and solutions pertaining to the creation of workflows and policies to centralise photography and video acquisitions, and increase awareness about the value of digital asset management across stakeholders and cross-functional departments prior to the implementation of a new digital asset management platform at the organisation’s US headquarters.

Suggested Citation

  • Anna, Jennifer, 2020. "Culture first, technology second: How to implement a digital asset management (DAM) initiative with no DAM system," Journal of Digital Media Management, Henry Stewart Publications, vol. 8(3), pages 194-200, March.
    • Handle: RePEc:aza:jdmm00:y:2020:v:8:i:3:p:194-200
    as

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    More about this item

    Keywords

    user adoption; asset workflows; internal communications; organisational culture; change behaviour; digital asset management; DAM;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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