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The increasing importance of workflow automation for over-the-top publishing

Author

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  • Kisslinger, Andreas

Abstract

The rapid growth of the over-the-top (OTT) space, combined with the birth of new players, platforms and devices, has increased the need to simplify workflows for media publishers and their teams. This paper addresses five specific workflows for the upload/ingestion, transcoding and publishing of live streams, on-demand video and audio content, based on consultations with customers of online video platforms (OVPs). While these workflows can be accomplished manually, they can mostly be automated by using an OVP.

Suggested Citation

  • Kisslinger, Andreas, 2018. "The increasing importance of workflow automation for over-the-top publishing," Journal of Digital Media Management, Henry Stewart Publications, vol. 7(2), pages 174-188, December.
    • Handle: RePEc:aza:jdmm00:y:2018:v:7:i:2:p:174-188
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    More about this item

    Keywords

    OVP; streaming; workflow automation; media management; multiplatform; Roku; Fire TV; Apple TV;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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