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Template-driven titling and graphics workflows for multiplatform distribution

Author

Listed:
  • Matics, Scott
  • Fay, Todor

Abstract

Animated titles have become a standard for live, over-the-air broadcasts. Watching modern television without lower-thirds, bugs, tickers and score-line readouts is unthinkable, especially for live sports. The workflows for adding graphics like these to cable and over-the-air broadcasts are well established. For live-streaming and video-on-demand content, however, adding these same rich, animated and variable title assets can present significant challenges for broadcasters and content creators. As streamed content can show up on a range of device types and screen sizes, content producers need to leverage template-driven graphics and titling workflows that look just as good on a mobile phone as they do on a large-screen display. This paper looks at new technologies and processes for creating and utilising graphics that work in modern production environments.

Suggested Citation

  • Matics, Scott & Fay, Todor, 2017. "Template-driven titling and graphics workflows for multiplatform distribution," Journal of Digital Media Management, Henry Stewart Publications, vol. 6(1), pages 52-64, September.
    • Handle: RePEc:aza:jdmm00:y:2017:v:6:i:1:p:52-64
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    More about this item

    Keywords

    templates; broadcast graphics; live titles; animated titles; automated title assembly; live-streaming playout graphics automation; workflow automation;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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