IDEAS home Printed from https://ideas.repec.org/a/aza/jdmm00/y2015v3i4p329-341.html
   My bibliography  Save this article

DAM taxonomy and metadata in retail: From what makes DAM tick to what gets them to click

Author

Listed:
  • Bartlett, Jeannine A.

Abstract

Technology advancement and always-on access have transformed the way consumers make purchasing decisions — information-hungry, price-savvy, empowered customers have heightened shopping expectations. Many retailers are struggling to meet the demand for curated customer experience without also evolving away from the status quo silo-based approach to digital asset management (DAM). The ability to effectively manage the entire supply chain workflow and metadata for digital assets is an often overlooked but critical component of a successful omnichannel retailing strategy. This paper examines six sets of common challenges and emerging trends in the transformation of DAM strategy in retail, both upstream of DAM in the supply chain (‘what makes DAM tick’) and downstream of DAM facing consumers (‘what gets them to click’). The paper is an elaboration of a presentation made by the author at Henry Stewart’s DAM LA Conference in Los Angeles on 13th November, 2014.

Suggested Citation

  • Bartlett, Jeannine A., 2015. "DAM taxonomy and metadata in retail: From what makes DAM tick to what gets them to click," Journal of Digital Media Management, Henry Stewart Publications, vol. 3(4), pages 329-341, June.
    • Handle: RePEc:aza:jdmm00:y:2015:v:3:i:4:p:329-341
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/2813/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/2813/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    digital asset management; retail; omnichannel; workflow; metadata; taxonomy; item on-boarding; customer experience; social commerce;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jdmm00:y:2015:v:3:i:4:p:329-341. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.