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Digital asset management at a Fortune 500 retailer: The complicated dynamic of psychology, power culture and information governance

Author

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  • Kolvitz, Emily

Abstract

Organisational culture, politics and psychology are all factors that affect digital asset management (DAM) and information governance within an organisation, specifically in the corporate environment. There exists a wealth of information available online pertaining to DAM, but little focusing on the marriage between the psychological, political and domain-specific concepts, such as information governance, which inevitably follow with any DAM implementation. This paper presents a case study of the major retailer, JCPenney, which shows how organisational culture influenced DAM implementation; ways to mitigate pitfalls caused by the organisation itself; and a call to focus on innovation to survive the digital technology landscape of the future.

Suggested Citation

  • Kolvitz, Emily, 2015. "Digital asset management at a Fortune 500 retailer: The complicated dynamic of psychology, power culture and information governance," Journal of Digital Media Management, Henry Stewart Publications, vol. 3(4), pages 278-287, June.
    • Handle: RePEc:aza:jdmm00:y:2015:v:3:i:4:p:278-287
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    More about this item

    Keywords

    DAM; psychology; information governance; politics;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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