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Bridging the gap: Using cloud services to redefine the digital supply chain

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  • Lai, Albert

Abstract

The growing proliferation and fragmentation of devices presents an ongoing challenge for companies as they evaluate their digital supply chain to reduce inefficiencies, standardise processes and improve the ability to cost-effectively support evolving digital business models. This paper looks at how cloud services can improve the efficiencies and scalability of the discrete workflow steps and how moving to a single, logical representation of each video programme can redefine the entire digital supply chain.

Suggested Citation

  • Lai, Albert, 2015. "Bridging the gap: Using cloud services to redefine the digital supply chain," Journal of Digital Media Management, Henry Stewart Publications, vol. 3(3), pages 230-240, February.
    • Handle: RePEc:aza:jdmm00:y:2015:v:3:i:3:p:230-240
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    More about this item

    Keywords

    cloud services; encoding; server-side advert insertion;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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