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Evaluating DAM vendors through customised scenario demonstrations while keeping stakeholders engaged

Author

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  • Herz, Kristina

Abstract

This paper summarises the digital asset management (DAM) evaluation and selection process as conducted by the Royal Botanic Gardens, Kew. The Royal Botanic Gardens, Kew successfully chose the best suited DAM provider and product by inviting vendors to conduct customised scenario demonstrations. This case study will focus on five important evaluation steps to consider including: (1) market analysis leading to a vendor shortlist; (2) choosing the right level of vendor evaluation; (3) creating realistic scenarios and a robust scoring mechanism; (4) vendor considerations; and (5) keeping stakeholders engaged during the evaluation process.

Suggested Citation

  • Herz, Kristina, 2014. "Evaluating DAM vendors through customised scenario demonstrations while keeping stakeholders engaged," Journal of Digital Media Management, Henry Stewart Publications, vol. 3(1), pages 46-53, August.
    • Handle: RePEc:aza:jdmm00:y:2014:v:3:i:1:p:46-53
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    More about this item

    Keywords

    digital asset management; evaluation; selection; project management; stakeholders;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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