The art of enterprise asset management

This paper will assess the evolution of requirements emanating from the modern enterprise and in turn the challenges these demands pose for digital asset management (DAM). Utilising the example of ZONZA (a new enterprise asset platform) and clients that have adopted this technology, this paper investigates the development of the purpose-built DAM system. It evaluates how changing consumption trends and consumer interaction with media such as advertising are driving increased global demands with regard to asset sharing and asset distribution. To meet these challenges, the paper will assess how production and technology methods have begun to suffuse and form closer relationships in the realms of business technology and infrastructure. It will then examine how DAM systems have evolved as a result of this change, before proposing the notion that the future of DAM will lie in modern, ‘intrinsic’ systems as opposed to the traditional ‘extrinsic’ model. This, it will be argued, represents the evolving art of DAM. Using ZONZA as an example, the paper will then describe what the functionality of an intrinsic DAM system might look like before suggesting where the future of such systems may lie.