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DAMification: The implications for users and vendors

Author

Listed:
  • Liu, Dave
  • Ramakrishnan, Sriram

Abstract

Companies everywhere are realising that Digital Asset Management (DAM) is a powerful and necessary tool for their organisations to run efficiently and scale effectively. The implementation of DAM solutions is fast becoming a commodity item. DAM systems can now be found in every industry and sector. Once you have implemented a DAM system, the next question is “now what do I do?” This paper covers how DAM clients and DAM vendors can benefit from implementing the principles of DAMification. Organisations will need to focus on being technology agnostic to leverage best in-breed solutions in the market. Also, one must have a service-oriented architecture (SOA) based approach to easily integrate these solutions into existing environments. This allows the focus to be on building out the core event and message oriented architecture to handle all the communications between these various technologies. The combination of these factors can help a company to build powerful automated workflows that truly benefit the business, and support future growth and change.

Suggested Citation

  • Liu, Dave & Ramakrishnan, Sriram, 2014. "DAMification: The implications for users and vendors," Journal of Digital Media Management, Henry Stewart Publications, vol. 2(4), pages 323-336, March.
    • Handle: RePEc:aza:jdmm00:y:2014:v:2:i:4:p:323-336
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    More about this item

    Keywords

    DAMification; DAM; business first; workflow automation; distribution; work in progress;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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