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Seven ways nonprofits can leverage digital asset management

Author

Listed:
  • Smith, Kristy
  • Stevens, Brentine

Abstract

Having a DAM system is invaluable to any organisation. Streamlining the creative process and saving time with self-service gives us the opportunity to reallocate resources and focus on our strategic marketing efforts.

Suggested Citation

  • Smith, Kristy & Stevens, Brentine, 2014. "Seven ways nonprofits can leverage digital asset management," Journal of Digital Media Management, Henry Stewart Publications, vol. 2(3), pages 230-234, February.
    • Handle: RePEc:aza:jdmm00:y:2014:v:2:i:3:p:230-234
    as

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    More about this item

    Keywords

    digital asset management; DAM; healthcare; nonprofit organisation; hospital;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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