IDEAS home Printed from https://ideas.repec.org/a/aza/jdmm00/y2013v2i1p78-94.html
   My bibliography  Save this article

Determinants of distribution channel choice for online software licence purchases: A transaction cost perspective

Author

Listed:
  • Hadaya, Pierre
  • Deserres, Dominique

Abstract

The objective of this paper is to test empirically a research model proposed in a previous paper, entitled ‘Determinants of distribution channel choice for online software licence purchases: A theoretical model’, which was published in the Journal of Digital Asset Management in 2008 (Vol. 4, No. 6). By casting the software distribution channel choice as a transaction cost analysis (TCA) problem, the research model that the authors proposed in that first paper aimed to uncover the reasons why, when purchasing a software licence for a product that is marketed using a ‘try-before-you-buy’ strategy, consumers would select the physical distribution channel not tied to any digital rights management (DRM) technologies (ie, CD-ROM) rather than the digital distribution channel that uses DRM technologies (ie, electronic software distribution through demo-unlock). With data collected from 224 customers of a software product, this follow-up paper shows that customers consider two transactions in the software ownership life cycle: the initial licence acquisition transaction and the licence management transaction related to software re-installations. The results also show that both transaction costs and TCA dimensions influence customers’ choice of software distribution channel.

Suggested Citation

  • Hadaya, Pierre & Deserres, Dominique, 2013. "Determinants of distribution channel choice for online software licence purchases: A transaction cost perspective," Journal of Digital Media Management, Henry Stewart Publications, vol. 2(1), pages 78-94, May.
    • Handle: RePEc:aza:jdmm00:y:2013:v:2:i:1:p:78-94
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/2280/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/2280/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    software distribution; digital rights management; transaction cost analysis; transaction cost economics;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jdmm00:y:2013:v:2:i:1:p:78-94. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.