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Implementing a digital asset management strategy at RPA

Author

Listed:
  • Mckeever, Stacey

Abstract

This paper will look at the fears associated with instituting a digital asset management strategy and how get to traction by considering four key issues: (1) whether to keep everything or whittle it down; (2) how to remove the bad taste of previous attempts gone awry; (3) how and where to begin; and (4) what ‘being done’ really means.

Suggested Citation

  • Mckeever, Stacey, 2013. "Implementing a digital asset management strategy at RPA," Journal of Digital Media Management, Henry Stewart Publications, vol. 2(1), pages 7-12, May.
    • Handle: RePEc:aza:jdmm00:y:2013:v:2:i:1:p:7-12
    as

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    More about this item

    Keywords

    digital asset management; implementation strategies; change management; best practices;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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