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Bringing order to the creative department using metadata-driven workflows

Author

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  • Dittmer, Jason

Abstract

For creative agencies, the biggest obstacles are the processes and workflows that are needed to move files from concept through layout to final produced product. Metadata-driven workflows provide a way to do this without interfering with the creative process that is essential to making a great product. Digital asset management systems are now cost-effective for agencies of all sizes and provide more than just a gallery of files. Using metadata from those files to shepherd them through the creative process can actually fix real-world problems and help save time and money.

Suggested Citation

  • Dittmer, Jason, 2012. "Bringing order to the creative department using metadata-driven workflows," Journal of Digital Media Management, Henry Stewart Publications, vol. 1(2), pages 176-182, July.
    • Handle: RePEc:aza:jdmm00:y:2012:v:1:i:2:p:176-182
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    More about this item

    Keywords

    workflow; metadata-driven; advertising; MediaBeacon; process; standardisation;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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