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Revolutionising brand engagement: Empowering full-funnel affiliate marketing strategies using Performance PR

Author

Listed:
  • Khalid, Safwan

    (Senior Growth Marketing Manager, Gen3 Marketing, USA)

  • Cohen, Yesica Lepe

    (Director, Performance PR, Gen3 Marketing, USA)

  • Crompton-Schreiber, Jacob

    (Associate Director, Performance PR, Gen3 Marketing, USA)

Abstract

In the evolving landscape of digital marketing, traditional public relations (PR) practice is increasingly being supplemented or replaced by Performance PR, a data-driven approach that emphasises measurable outcomes such as conversion rates and return on investment. This study explores the integration of Performance PR with affiliate marketing strategies to enhance brand engagement, credibility and visibility. Through detailed analysis of case studies involving BBQGuys, Paravel, The Bouqs, RoseSkinCo and PAX, the paper demonstrates how these methods contribute to significant business results. The paper also addresses the ethical considerations inherent in Performance PR and provides practical recommendations for its implementation in contemporary digital branding strategies.

Suggested Citation

  • Khalid, Safwan & Cohen, Yesica Lepe & Crompton-Schreiber, Jacob, 2024. "Revolutionising brand engagement: Empowering full-funnel affiliate marketing strategies using Performance PR," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(4), pages 334-345, March.
    • Handle: RePEc:aza:jbs000:y:2024:v:13:i:4:p:334-345
    as

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    More about this item

    Keywords

    Performance PR; affiliate marketing; digital marketing; brand engagement; consumer trust; data analytics; ethical considerations; case studies;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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