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What separates place branding from destination branding and place marketing despite their common points?

Author

Listed:
  • Berrada, Mohamed

    (Private University of Marrakech (UPM), Morocco)

Abstract

This paper addresses two confusing concepts in place branding literature: destination branding and place marketing, which have so far been confused with place branding by some authors and researchers as well as by practitioners, professionals and local officials. These terms, which are closely linked to the promotion of places, their identity, image and reputation, are often considered synonymous and used interchangeably. The paper aims, primarily, to clarify this confusion in order to understand and clearly distinguish each concept and then to determine their similarities and note their differences.

Suggested Citation

  • Berrada, Mohamed, 2023. "What separates place branding from destination branding and place marketing despite their common points?," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(3), pages 263-272, January.
    • Handle: RePEc:aza:jbs000:y:2023:v:11:i:3:p:263-272
    as

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    More about this item

    Keywords

    place branding; destination branding; place marketing; branding research;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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