IDEAS home Printed from https://ideas.repec.org/a/aza/jam000/y2012v6i3p231-242.html
   My bibliography  Save this article

How to tell if your airport has a wayfinding problem

Author

Listed:
  • Harding, Jim

    (Gresham, Smith and Partners, USA)

Abstract

Any airport without a wayfinding master plan and asset management programme as part of its signing and wayfinding process has a wayfinding problem on its hands, or at best, one in the making. This paper considers the basic question of how to recognise whether one's airport has a wayfinding problem. Discussion includes steps to follow in analysing the problem in both a reactive and proactive manner. Understanding the importance of proven wayfinding principles such as consistency, the backbone of any wayfinding system, will help airports develop effective wayfinding solutions. Acknowledging the key principle of any wayfinding strategy is to value it. For wayfinding to be successful, the wayfinding system must be treated as an integral part of the airport's building systems. The net result will provide airport customers with a wayfinding experience that yields positive results not just for the airport and its customer, but also the airport's bottom line.

Suggested Citation

  • Harding, Jim, 2012. "How to tell if your airport has a wayfinding problem," Journal of Airport Management, Henry Stewart Publications, vol. 6(3), pages 231-242, June.
    • Handle: RePEc:aza:jam000:y:2012:v:6:i:3:p:231-242
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/3163/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/3163/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    wayfinding; signing; environmental graphic design; customer experience; level of service (LOS); airport;
    All these keywords.

    JEL classification:

    • R4 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics
    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jam000:y:2012:v:6:i:3:p:231-242. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.