IDEAS home Printed from https://ideas.repec.org/a/aye/journl/v4y2018i1p65-78.html
   My bibliography  Save this article

Adaptation of Pricing Tactic Persuasion Knowledge Scale to Turkish

Author

Listed:
  • Bahman Huseynli

    (İstanbul Üniversitesi, SBE Pazarlama Tezli Yüksek Lisans)

  • Nil Engizek

    (İstanbul Üniversitesi, İşletme Bölümü)

  • Sema Kurtuluş

    (İstanbul Üniversitesi, İşletme Bölümü)

Abstract

The aim of the study is to adapt to Turkish the Pricing Tactic Persuasion Knowledge (PTPK) scale developed by Hardesty, Bearden and Carlson (2007). The items of the scale have been translated into Turkish, then, opinions were obtained from expert academicians and corrected. Then this scale was tested (determining the clarity of the expressions and the questions and to determine the problematic points) in a sample of graduate and doctoral students in the marketing field of 30 people. Corrections were made to the data obtained from this and the scale was finalized, and then tested in a sample of 206 individuals. In accordance with the methodology of the scale development studies, the Content Validity Ratio (CVR) of the items adapted to Turkish was found, then low-value items were removed from the scale, 11 items were left in the version adapted to Turkish, which there were 17 items in the original version of the scale. The overall Scale Content Validity Index (S-CVI) of the scale was found to be 0.6 at α = 0.05. The original value of the study is thought to be beneficial to both the academic literature and the practitioners.

Suggested Citation

  • Bahman Huseynli & Nil Engizek & Sema Kurtuluş, 2018. "Adaptation of Pricing Tactic Persuasion Knowledge Scale to Turkish," Yildiz Social Science Review, Yildiz Technical University, vol. 4(1), pages 65-78.
    • Handle: RePEc:aye:journl:v:4:y:2018:i:1:p:65-78
    as

    Download full text from publisher

    File URL: https://yssr.yildiz.edu.tr/storage/upload/pdfs/1628146654-tr.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marketing Research; Scale Adaptation; Pricing; Pricing TacticsJournal: Yildiz Social Science Review;
    All these keywords.

    JEL classification:

    • F00 - International Economics - - General - - - General
    • F30 - International Economics - - International Finance - - - General
    • G00 - Financial Economics - - General - - - General
    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • K00 - Law and Economics - - General - - - General (including Data Sources and Description)
    • K20 - Law and Economics - - Regulation and Business Law - - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aye:journl:v:4:y:2018:i:1:p:65-78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Murat DONDURAN (email available below). General contact details of provider: https://edirc.repec.org/data/ibytutr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.