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Benefit Segmentation of Internet Users and Their Addictive Behavior

Author

Listed:
  • Kemal Kurtuluş

    (Zirve University Faculty of Economic Administration Sciences, Gaziantep TURKEY)

  • Sema Kurtuluş

    (Istanbul University School of Business, Istanbul, TURKEY.)

  • Diren Bulut

    (Istanbul University School of Business, Istanbul, TURKEY.)

Abstract

The dominance of technology is in consumers' daily life. Some of them prefer to use technology for business purposes; some integrate their basic needs of entertainment and fun over the internet and social media usage. This research aims to understand the different levels of integration and the deepness of the Internet users' needs and connection of online time, which might be an indication of online addictions and addictive behavior. With this purpose internet user groups are compared by the main purpose of the internet and social media usages. It is also aimed to dene the behavioral differences based on the leading addictive signs of internet users.

Suggested Citation

  • Kemal Kurtuluş & Sema Kurtuluş & Diren Bulut, 2016. "Benefit Segmentation of Internet Users and Their Addictive Behavior," Yildiz Social Science Review, Yildiz Technical University, vol. 2(1), pages 21-30.
    • Handle: RePEc:aye:journl:v:2:y:2016:i:1:p:21-30
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    File URL: https://yssr.yildiz.edu.tr/storage/upload/pdfs/1628065662-en.pdf
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    References listed on IDEAS

    as
    1. Mohammad Hasan Aghdaie & Sarfaraz Hashemkhani Zolfani & Edmundas Kazimieras Zavadskas, 2013. "Market segment evaluation and selection based on application of fuzzy AHP and COPRAS-G methods," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 14(1), pages 213-233, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Internet Usage; Internet Addiction; Benefit Base Segmentation; Social Online Be- haviorJournal: Yildiz Social Science Review;
    All these keywords.

    JEL classification:

    • F00 - International Economics - - General - - - General
    • F30 - International Economics - - International Finance - - - General
    • G00 - Financial Economics - - General - - - General
    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • K00 - Law and Economics - - General - - - General (including Data Sources and Description)
    • K20 - Law and Economics - - Regulation and Business Law - - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General

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