Research on the Development Path of Rural E-Commerce in Supporting Rural Revitalization

With the rapid development of information technology, rural e-commerce is playing an increasingly important role in promoting rural economic growth, increasing farmers' incomes, and driving rural revitalization. This paper begins by defining rural e-commerce and analyzing its characteristics, current development status both domestically and internationally, and exploring the close connection between e-commerce and rural revitalization. By investigating multiple development paths through which rural e-commerce supports rural revitalization-including industrial structure optimization, market expansion for agricultural products, development of rural human resources, and improvement of information infrastructure—this paper reveals the critical role of rural e-commerce in achieving the goals of rural revitalization. Additionally, it presents relevant policy recommendations and solutions to the challenges faced by rural e-commerce development while forecasting future trends in rural e-commerce.