IDEAS home Printed from https://ideas.repec.org/a/awv/smbjup/v1y2021i02p25-29id18.html
   My bibliography  Save this article

Communication And Interactive Marketing Management Through Internet Advertising

Author

Listed:
  • Syahrial Shaddiq
  • Wuri Handayani

Abstract

Internet advertising is a development of interactive online marketing communication media that marketers can choose from. The various advantages of internet advertising compared to traditional marketing communication media make this media increasingly used. Social networks or social media have the potential to help SMEs in marketing their products and services (Viral Marketing). Because it is able to reach large areas in a cost-effective manner. Through social networking, SME businesses can carry out marketing activities such as introducing products, establishing communication with customers and potential customers, and expanding business networks. And in its implementation also implements a Customer Relationship Management strategy.

Suggested Citation

  • Syahrial Shaddiq & Wuri Handayani, 2021. "Communication And Interactive Marketing Management Through Internet Advertising," SMBJ: Strategic Management Business Journal, UPMI Management, vol. 1(02), pages 25-29.
    • Handle: RePEc:awv:smbjup:v:1:y:2021:i:02:p:25-29:id:18
    as

    Download full text from publisher

    File URL: https://journal.smbjupmi.com/index.php/smbj/article/view/18/23
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Shi, Baisheng & Wang, Hao, 2023. "An AI-enabled approach for improving advertising identification and promotion in social networks," Technological Forecasting and Social Change, Elsevier, vol. 188(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:awv:smbjup:v:1:y:2021:i:02:p:25-29:id:18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Abduk Maia (email available below). General contact details of provider: https://journal.smbjupmi.com/index.php/smbj/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.