IDEAS home Printed from https://ideas.repec.org/a/awf/journl/y2018i1p34-39.html
   My bibliography  Save this article

Strategii de creare a unei mărci

Author

Listed:
  • Corina Șaran

Abstract

Autoarea supune analizei etapele pe care trebuie să le parcurgă o marcă pentru a deveni una de succes. Marca a fost și rămâne unul dintre cele mai importante elemente ale afacerii, succesul acesteia însemnând și succesul afacerii. Elaborarea mărcii pare să fie o ecuaţie simplă și ușor de rezolvat, dar drumul spre succes al mărcii este destul de complicat și dificil de anticipat chiar dacă va fi unul de succes. Agenţii economici ale căror companii sunt profitabile datorează acest lucru, în mare parte, mărcii. Popularitatea unei mărci este rezultatul unui mesaj consistent, al eforturilor constante de promovare a experienţei acumulate și al imaginii pozitive a companiei, consolidate de-a lungul anilor

Suggested Citation

  • Corina Șaran, 2018. "Strategii de creare a unei mărci," Intellectus, State Agency on Intellectual Property (AGEPI), issue 1, pages 34-39, March.
    • Handle: RePEc:awf:journl:y:2018:i:1:p:34-39
    as

    Download full text from publisher

    File URL: https://agepi.gov.md/sites/default/files/intellectus/Intellectus_1-2018_34-39.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:awf:journl:y:2018:i:1:p:34-39. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AGEPI (email available below). General contact details of provider: https://agepi.gov.md/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.