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Noile tendinţe în designul logotipurilor

Author

Listed:
  • Tatiana Rusu
  • Irina Novicova

Abstract

Autorii materialului scot în evidenţă noile tendinţe în designul logotipurilor pentru influenţarea comportamentului consumatorilor. Deoarece progresul tehnologic și schimbările în interacţiunea cu clienţii au loc foarte rapid, apare şi necesitatea reinventării designului logotipurilor. Autorii nu fac propuneri sau recomandări în acest sens, dar supun unei analize succinte evoluţia câtorva dintre logourile unor mari companii care, de-a lungul anilor, au rămas competitive pe piaţă datorită faptului că au știut să-si schimbe imaginea măcar o dată la câţiva ani

Suggested Citation

  • Tatiana Rusu & Irina Novicova, 2017. "Noile tendinţe în designul logotipurilor," Intellectus, State Agency on Intellectual Property (AGEPI), issue 1, pages 29-35, March.
    • Handle: RePEc:awf:journl:y:2017:i:1:p:29-35
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    File URL: https://agepi.gov.md/sites/default/files/intellectus/intellectus_01-2017_29.pdf
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