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Building a Country Brand and Its Further Promotion

Author

Listed:
  • Olga Percinschi
  • Olga Diacov

Abstract

This article investigates the relevance of place branding as a key success factor of country’s development. The relevance of the article is confirmed by a detailed study of the best tools for the development of the brand and image of the European countries. The purpose of the article is a brief overview of place branding tools for Republic of Moldova’s image promotion. The results are to improve the understanding of the place branding strategies with an example of Moldova’s promoti-on; to determine the place branding success factors that lead a country to the recognition by the international community.

Suggested Citation

  • Olga Percinschi & Olga Diacov, 2016. "Building a Country Brand and Its Further Promotion," Intellectus, State Agency on Intellectual Property (AGEPI), issue 1, pages 41-46, March.
    • Handle: RePEc:awf:journl:y:2016:i:1:p:41-46
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    File URL: https://agepi.gov.md/sites/default/files/intellectus/intellectus_01-2016_41.pdf
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