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YouTube regionalization of Europe and the position of Croatia

Author

Listed:
  • Karlo Mak

    (Department of Geography, Faculty of Science, University of Zagreb)

Abstract

Assuming that the cultural regions can be detected by using the online servers of popular culture such as YouTube, the aim of this study was to define (virtual) cultural regions of Europe. Since YouTube provides geolocated data for the most popular videos, regionalization was based on shared videos that individual countries had in YouTube Trending. It has been shown that countries that are geographically closer and between which there is no significant language barrier tend to form a common cultural space. Therefore, it is not a surprise that Croatia is part of the South Slavic region. Besides, more than half of the video content in Croatian Trending was produced in Serbia.

Suggested Citation

  • Karlo Mak, 2020. "YouTube regionalization of Europe and the position of Croatia," International Studies, Libertas International University, vol. 20(1-2), pages 59-72.
    • Handle: RePEc:awd:intstu:v:20:y:2020:i:1-2:p:59-72
    DOI: 10.46672/ms.20.1-2.3
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