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A Novelty Model Of Online Accommodation Presentation And Discovery

Author

Listed:
  • Tomo Sjekavica

    (University of Dubrovnik)

  • Marjan Zitnik
  • Mario Milicevic

    (University of Dubrovnik)

Abstract

Extreme expansion of digital technologies and social networks in recent years has had a huge impact on the travel market and online tourism. Along with the digitalization of tourism and travel business, every day more and more accommodation bookings take place online. Most popular online travel web sites are commonly charging provision for the accommodation booking and don't allow direct contact with the accommodation owners. Today tourists demand more for their money, so they are more likely to find information about their travelling destination on social networks and on destination local web sites. Recent studies also show a growing trend in online bookings through the direct contact with hotels or private accommodation owners. In this paper, we present a new model for online accommodation presentation and discovery. The first novelty in our approach is in the direct contact between the guest and accommodation owner. The second one is that the booking process is free of charge, 0% commission to the owner and to the guest. As a starting point in the development of web and mobile application based on our model we took the habits of the target group, which makes the decision for accommodation on the basis of photos, free Wi-Fi and the price.

Suggested Citation

  • Tomo Sjekavica & Marjan Zitnik & Mario Milicevic, 2017. "A Novelty Model Of Online Accommodation Presentation And Discovery," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 26(1), pages 363-380, june.
    • Handle: RePEc:avo:emipdu:v:26:y:2017:i:1:p:363-380
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    More about this item

    Keywords

    mobile application; online travel; startup; tourism; accommodation;
    All these keywords.

    JEL classification:

    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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