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The Tourism Industry Culture Of The Destination Of Portorož (Slovenia): Comparative Analysis

Author

Listed:
  • Iris Mrdja

    (Admiral d.o.o., Kozina)

  • Metod Suligoj

    (University of Primorska)

Abstract

The subject of our research is the tourism industry (organizational) culture of the destination of Portorož (Slovenia). First, we present the theory in the field of organizational culture, industry culture and tourism industry culture from Croatian, Slovenian and other international authors. In the second part we focus on our research where we comprehensively study (organizational) culture, which is composed of the next industries: hospitality, restaurants, casinos and tourist agencies. For the comparison of industries, non-parametric tests were used: Kruskal-Wallis and additionally Kruskal-Wallis one-way ANOVA (K samples) test. The largest statistically significant differences appeared between the casinos and travel agencies (in eight out of eleven statements) meanwhile the least differences appeared among the food & beverage providers and hotels (in one statement).

Suggested Citation

  • Iris Mrdja & Metod Suligoj, 2016. "The Tourism Industry Culture Of The Destination Of Portorož (Slovenia): Comparative Analysis," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 25(1), pages 105-124, june.
    • Handle: RePEc:avo:emipdu:v:25:y:2016:i:1:p:105-124
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    More about this item

    Keywords

    tourism; organizational culture; industry culture; destination;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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