The European Media Industry And Global Development Trends

Every day we are surrounded by the media that have become an indispensable part of any modern environment. When listening to the weather forecast early in the morning, looking for the news, reading the newspapers, going to the cinema or playing video games, we are constantly exposed to the mass media, and thus we make part of the overall media market. Modern media industry emerged in the late modern period, mid-twentieth century, but already in the first quarter of the 21st century it has taken on the features of a mature industry. The aim of the paper is to analyze and compare the data referring to the European media industry. The subject matter of the definition and analysis are the data collected in the European countries in the official bodies responsible for the collection, processing, and publication of the relevant information about the media industry in their area. The European media industry is analyzed in the context of global media industry and global market trends. At the same time, it is analyzed in the context of its main categories and relations within media markets in certain European countries. The main categories that make up the media industry and that determine the research methodology and interpretation of research results are the television and anything related to it (broadcasting), publishing, film and entertainment, and advertising.