Business Models In The Going Concern Concept Based On The Relationship Of Value Creation, Value Capture And Value Retention Categories

The modern economic concepts are focused on sustainable business models. Therefore, in the context of the going concern concept, basic organizational goals should be directed to the key processes and resources that contribute to the creation, capture and retention of the value. This is primarily related to the identification and analysis of relationship of value categories, and directing business strategies to the properly managed value chain. In this process, interrelationships and confidence of all parties in value creation are very important in order to create sufficient positive cash flows, primarily on the basis of business excellence, capital structure and competitiveness of enterprises. Such operations also serve the promotion of economic and social value in the communities where the company operates and are a part of modern shared value concepts. Sustainable benefits create optimal combination of creation and retention of the value. In this paper a conceptual model for the creation and capture of value has been proposed in order to develop effective business solutions for sustainable and long-term operations.