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The Contribution Of Fons Trompenaars To The Research Of National Culture

Author

Listed:
  • Najla Podrug

    (Faculty of Economics and Business, Zagreb)

  • Davor Filipovic

    (Faculty of Economics and Business, Zagreb)

  • Lucija Hokman

Abstract

The purpose of this paper is to present and analyze one of the most used models of national culture, whose authors are presumed to be Fons Trompenaars and his associates. The paper's aim is to highlight the impact of national culture on business and the criticisms addressed to the above mentioned model. The research conducted in this paper, which was based on a sample of 100 respondents, had a goal to determine the orientation regarding the above mentioned dimension for the Croatian national culture, that is, to determine its characteristics in accordance with the 7d model. The results showed that the Croatian nationals show a tendency to being universalistic, future-oriented, communitarianistic, diffuse, internally oriented, affective and achievement oriented.

Suggested Citation

  • Najla Podrug & Davor Filipovic & Lucija Hokman, 2012. "The Contribution Of Fons Trompenaars To The Research Of National Culture," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 21(1), pages 85-96, june.
    • Handle: RePEc:avo:emipdu:v:21:y:2012:i:1:p:85-96
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    More about this item

    Keywords

    national culture; Fons Trompenaars; 7d model; dimensions of national culture; Croatian national culture;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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