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How Do Quality Programs Influence Creative Thinking In A Company

Author

Listed:
  • Jasna Prester

    (Faculty of Economics and Business Zagreb)

  • Nikola Horvat

Abstract

This paper examines the influence of ISO 9000 certificates and total quality management (TQM) on creative thinking in a company. Previous studies show conflicting results. Some argue that these two increase creative thinking, while others suggest that quality programs suppress creativity. This research shows that quality programs support innovations. It also examines how TQM and ISO 9000 affect innovations. Companies using ISO and TQM have the highest income from new products on the market, then follow those using only TQM, and finally come those using only ISO. Namely, the impact of TQM on innovations is analysed in literature, while the impact of ISO 9000 is practically neglected. Comprehensive overview of literature on the subject of quality program and innovations provides basis for future research.

Suggested Citation

  • Jasna Prester & Nikola Horvat, 2011. "How Do Quality Programs Influence Creative Thinking In A Company," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 20(2), pages 363-382, december.
    • Handle: RePEc:avo:emipdu:v:20:y:2011:i:2:p:363-382
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    More about this item

    Keywords

    TQM; ISO 9000; Innovations;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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