The Perspectives Of The Croatian Poultry Industry

Poultry meat industry is one of the rare agribusiness segments where Croatia has achieved its self-sufficiency. Croatian poultry industry produces approximately 100.000 tones of poultry meat which is enough for the Croatian population consumption and for the export purposes as well. Poultry meat belongs to the group of the products whose consumption is increasing in accordance with population income growth. This is indicated by the coefficient of income elasticity which is higher than 1. Therefore, further poultry meat consumption increase in Croatia and the World can be expected. The largest Croatian poultry meat producers (KOKA and PIPO Čakovec) achieved a satisfied business performance even during the crisis in 2005 caused by Avian influenza. At the same time turkey meat producer Puris has achieved business loss. That indicates inability of management to acquire some larger market share on the poultry meat market. Financial analysis of KOKA approved better business performance compared with Slovenian producer Perutnina Ptuj and, in a term of relative business ratios, superior to ones of the largest European producer DOUX. In spite of the lower profitability of invested equity, which is generally typical for poultry meat industry, business results of KOKA indicates good company perspective within the market competition with the largest European producers.