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How Does A Potential Franchisee Take Decision About Franchise Purchase: A Mathematical Model

Author

Listed:
  • Ivan Kotliarov

    (Saint-Petersburg State University of Economics and Engineering, Russia)

Abstract

The article introduces the notion of probabilistic net present value which is used as a criterion for choice between a franchise purchase or creation of independent company.

Suggested Citation

  • Ivan Kotliarov, 2007. "How Does A Potential Franchisee Take Decision About Franchise Purchase: A Mathematical Model," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 16(2), pages 149-154, december.
    • Handle: RePEc:avo:emipdu:v:16:y:2007:i:2:p:149-154
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    File URL: https://hrcak.srce.hr/index.php/clanak/33522
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    More about this item

    Keywords

    franchise purchase; mathematical model; net present value;
    All these keywords.

    JEL classification:

    • C69 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Other

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