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CULTURAL RESOURCES AS A TOURIST SUPPLY FACTOR IN THE 21st CENTURY

Author

Listed:
  • Vesna Vrtiprah

    (University of Dubrovnik)

Abstract

Modern tourists choose their tourist destination depending on the offer that should satisfy their needs or grant them an unforgettable experience. They want to meet a local culture, local people, national folklore, gastronomy; they want to visit festivals, museums, galleries etc. All of the factors are important for the quality offer. Many tourist destinations face the problem of how to increase the value of the overall tourist offer. Today, the most wanted tourist destinations are those that enable tourists to have different activities, cherish the tradition, and tailor their offer to the needs, interests, motivation, and tourists' behaviour. The aim of the paper is to identify the motives for travelling of a modern tourist under the conditions of globalization, the influence of heritage on the demand and to indicate a cultural “product†that should be developed in order to attract a greater number of visitors in a tourist destination. At the end, the paper will give some recommendations of how to make a tourist attraction out of a cultural resource and thus make tourist staying more satisfactory in a tourist destination.

Suggested Citation

  • Vesna Vrtiprah, 2006. "CULTURAL RESOURCES AS A TOURIST SUPPLY FACTOR IN THE 21st CENTURY," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 15(2), pages 279-296, december.
    • Handle: RePEc:avo:emipdu:v:15:y:2006:i:2:p:279-296
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    More about this item

    Keywords

    heritage; tourism; attraction; product;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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