Value Chain Analysis of Vegetables on Urban Vietnam - Case of Danang City

Safe food has been “a constant worry of the people and a controversial problem that need to be solved at the earliest in Vietnam”. Over the past recent years, the government has had a various policies in order to support developing both producing and distributing safe vegetables. However, up to now, the supply chain of safe vegetables (SV) still has some drawbacks. While everybody has the need to consume SV and the government has made so many efforts to support, why the supply chain of SV still has not developed strongly and taken the place of the normal supply chain? This research focuses on analyzing the vegetables value chain, comparing between the supply chain of SV and the supply chain of normal vegetables, including qualitative and quantitative analysis. The finding will partly point out some problems in dividing the cost and the value of the supply chain of SV in order to suggest some solutions for the development of the supply chain.