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Development of a Sustainable Competitive Advantage Model Based on Balanced Scorecard

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  • Mohammad Hakkak
  • Masoud Ghodsi

Abstract

Nowadays organizations turn to any standard procedure to gain a competitive advantage. If sustainable, competitive advantage can bring about benefit to the organization. The aim of the present study was to introduce competitive advantage as well as to assess the impacts of the balanced scorecard as a means to measure the performance of organizations. The population under study included employees of organizations affiliated to the Social Security Department in North Khorasan Province, of whom a total number of 120 employees were selected as the participants in the research sample. Two researcher-made questionnaires with a 5-point Likert scale were used to measure the competitive advantage and the balanced scorecard. Besides, Cronbach's alpha coefficient was used to measure the reliability of the instruments that was equal to 0.74 and 0.79 for competitive advantage and the balanced scorecard, respectively. The data analysis was performed using the structural equation modeling and the results indicated the significant and positive impact of the implementation of the balanced scorecard on the sustainable competitive advantage.

Suggested Citation

  • Mohammad Hakkak & Masoud Ghodsi, 2015. "Development of a Sustainable Competitive Advantage Model Based on Balanced Scorecard," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 5(5), pages 298-308.
    • Handle: RePEc:asi:ijoass:v:5:y:2015:i:5:p:298-308:id:2735
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    Cited by:

    1. I Ketut Budarma & I Ketut Astawa & Cokorda Istri Sri Widhari & Ni Made Rai Erawati, 2020. "Competitive Advantage of Green Hospitality Business Practices in 5 Star Hotels in Bali," Technium Social Sciences Journal, Technium Science, vol. 13(1), pages 420-431, November.
    2. Gita Sugiyarti & Gita Sugiyarti & Hendar, 2017. "Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 529-536.

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