IDEAS home Printed from https://ideas.repec.org/a/asi/ijoass/v3y2013i7p1522-1534id2511.html
   My bibliography  Save this article

The Effect of Hedonic Shopping Motivation on Consumer Satisfaction and Consumer Loyalty

Author

Listed:
  • Hülya Bakırtaş
  • Sevilay Uslu Divanoğlu

Abstract

The study investigates the relationships among shopping motivation, customer satisfaction and customer loyalty. Measures based on the literature on the subject were used in this study. Surveys were constructed to 372 students in classroom settings at Aksaray University in the Turkey. Firstly, the Exploratory Factor Analysis (EFA) was carried out and thus, a five-factor solution was obtained. Then, the result model was tested by the Structural Equation Model (SEM). Results show that experimentation motivation has positive impact on both customer satisfaction and customer loyalty. However, value shopping motivation does not have any impact on them. In addition, gratification motivation does not influence customer loyalty, and idea and role shopping motivations do not have any impact on customer satisfaction. Findings of this study will help both researchers and practitioners in the field understand the roles of shopping motivations in customer satisfaction and customer loyalty. Finally, limitations, suggestions for further research and practical implications of this study are provided.

Suggested Citation

  • Hülya Bakırtaş & Sevilay Uslu Divanoğlu, 2013. "The Effect of Hedonic Shopping Motivation on Consumer Satisfaction and Consumer Loyalty," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(7), pages 1522-1534.
    • Handle: RePEc:asi:ijoass:v:3:y:2013:i:7:p:1522-1534:id:2511
    as

    Download full text from publisher

    File URL: https://archive.aessweb.com/index.php/5007/article/view/2511/3828
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:asi:ijoass:v:3:y:2013:i:7:p:1522-1534:id:2511. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Robert Allen (email available below). General contact details of provider: https://archive.aessweb.com/index.php/5007/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.