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Innovative operation in A Private University of Technology-An Application of Strategy Map on Balanced Scorecard

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  • Yu-Fen Chen
  • Shin-Chyang Lee
  • Huai-En Mo

Abstract

Under the severe competition in higher education market currently, the universities of technology must seek their competitive strengths from every relevant segment as enterprises and improve their operation strategy. This case study aimed to explore the present operation strategies used in the subject school, estimated if the strategies were developed according to the goals and vision of the school, and finally the strategy map oriented on balanced scorecard was designed. The research was conducted by literature reviewing, interviewing method, SWOT analysis, and concluding the results with the strategy map oriented on BSC. The study suggested subsuming the standard operation procedure into the administration procedure, it will be beneficial to achieve the goals and vision of the school development and improve school administration efficiency.

Suggested Citation

  • Yu-Fen Chen & Shin-Chyang Lee & Huai-En Mo, 2012. "Innovative operation in A Private University of Technology-An Application of Strategy Map on Balanced Scorecard," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 2(11), pages 1877-1891.
  • Handle: RePEc:asi:ijoass:v:2:y:2012:i:11:p:1877-1891:id:2357
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    Cited by:

    1. Noor Azmi Bin Hashim & Aliyu Olayemi Abdullateef & Bashir Danlami Sarkindaji, 2015. "The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 122-128.
    2. Noldy Nofri Runtuwene & Marthinus Mandagi & Abdul Rahman Dilapanga, 2022. "Implementation of the Affirmation School Operational Cost Policy at SMP Negeri 3 Suluun Tareran, South Minahasa," Technium Social Sciences Journal, Technium Science, vol. 27(1), pages 14-25, January.
    3. Fahmi Fadhl Al-Hosaini & Saudah Sofian, 2015. "A Review of Balanced Scorecard Framework in Higher Education Institution (HEIs)," International Review of Management and Marketing, Econjournals, vol. 5(1), pages 26-35.

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