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Personality Type of Investors and Perception of Financial Information to Make Decisions

Author

Listed:
  • Mahsa Parsaeemehr
  • Farzin Rezeai
  • Darshana Sedera

Abstract

In this paper, it is going to understand behavior of investors of the capital market in Iran and their perceptions about financial information, which cause them to make decision to buy or sell stocks. The research was done according to 16 types of Myers-Briggs Type indicators and 4 Keirsey temperaments on direct junior investors at Tehran stock exchange forums. Financial information of four active companies includes two bad and two good companies was presented to them for making decision about selling or buying stocks after knowing each one personality. Briefly, it was clarified that investors clustered in the “Guardian” temperament, that significant differences were seen in their perception of financial information according to their characters and types. The Dividend per Share, Earning per Share and Return on Investment played main role in configuring investors’ decision. Guardian investors have a mental pattern about importance of financial information. Guardian’s characters have different attitude to financial information, which was significant in the inventory turnover and company’s budget.

Suggested Citation

  • Mahsa Parsaeemehr & Farzin Rezeai & Darshana Sedera, 2013. "Personality Type of Investors and Perception of Financial Information to Make Decisions," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 3(3), pages 283-293.
    • Handle: RePEc:asi:aeafrj:v:3:y:2013:i:3:p:283-293:id:992
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    Cited by:

    1. Rao, Aniruddha S. & Lakkol, Savitha G., 2022. "A review on personality models and investment decisions," Journal of Behavioral and Experimental Finance, Elsevier, vol. 35(C).
    2. Shakira MUKHTAR & Anisa JAN, 2023. "Decoding financial literacy's mediating role: analyzing the influence of biopsychosocial indicators on financial satisfaction and risk tolerance among millennial investors," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(4(637), W), pages 219-242, Winter.
    3. Batool Muhammad Hussain & Umair Baig & Vida Davidaviciene & Ieva Meidute-Kavaliauskiene, 2021. "A Thoughtful Insight on Women Entrepreneur’s Investment Attitude," Economies, MDPI, vol. 9(4), pages 1-19, December.

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