IDEAS home Printed from https://ideas.repec.org/a/arp/tjssrr/2020p995-1000.html
   My bibliography  Save this article

The Influence of Value Innovation Strategy on the Financial Performance of Manufacturing Firms in Kenya

Author

Listed:
  • Gachora Susan Wanjugu

    (Post graduate student, School of Business and Economics, University of Embu, Kenya)

  • Kinyua Jesse Maina

    (Lecturer, School of Business and Economics, University of Embu, Kenya)

  • Kirema Nkanata Mburugu

    (Lecturer, School of Agriculture, University of Embu, Kenya)

Abstract

Value innovation is the cornerstone of blue ocean strategy. Value innovation strategy aims at making competition irrelevant. The concept of value innovation strategy is founded on the belief that a business can make its competitors irrelevant in its decision making while at the same time emerging an industry leader. The purpose of this study is to establish the influence of Value Innovation Strategy on the financial performance of manufacturing firms in Kenya. The target population was 488 manufacturing firms drawn from the 12 categories of the sector in Kenya. Descriptive and inferential statistics were used in this study. The descriptive results indicate that the manufacturing firms in Kenya have implemented value innovation strategies that positively contribute to the financial performance of the firms. The inferential results also affirm that value innovation strategy significantly affects the performance of manufacturing firms in Kenya attributing up to 14.9% of its variation in performance. The study concludes that value innovation strategies boost the financial performance of a firm. Managers of manufacturing firms should therefore implement value innovation strategies in order to improve financial performance.

Suggested Citation

  • Gachora Susan Wanjugu & Kinyua Jesse Maina & Kirema Nkanata Mburugu, 2020. "The Influence of Value Innovation Strategy on the Financial Performance of Manufacturing Firms in Kenya," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 6(12), pages 995-1000, 12-2020.
  • Handle: RePEc:arp:tjssrr:2020:p:995-1000
    as

    Download full text from publisher

    File URL: https://www.arpgweb.com/pdf-files/jssr6(12)995-1000.pdf
    Download Restriction: no

    File URL: https://www.arpgweb.com/journal/7/archive/12-2020/12/6
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mohammed A. Hajar & Ammar Ahmed Alkahtani & Daing Nasir Ibrahim & Mohd Ridzuan Darun & Mohammed A. Al-Sharafi & Sieh Kiong Tiong, 2021. "The Approach of Value Innovation towards Superior Performance, Competitive Advantage, and Sustainable Growth: A Systematic Literature Review," Sustainability, MDPI, vol. 13(18), pages 1-33, September.
    2. Mohammed A. Hajar & Ammar Ahmed Alkahtani & Daing Nasir Ibrahim & Mohammed A. Al-Sharafi & Gamal Alkawsi & Noorminshah A. Iahad & Mohd Ridzuan Darun & Sieh Kiong Tiong, 2022. "The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty," Sustainability, MDPI, vol. 14(10), pages 1-20, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:arp:tjssrr:2020:p:995-1000. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Managing Editor (email available below). General contact details of provider: http://arpgweb.com/?ic=journal&journal=7&info=aims .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.