Issues and Challenges Faced by Malaysian Umrah Travel Agencies in Providing Excellent Marketing Mix Services to Umrah Pilgrims
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- Yogesh Verma & Maithili R. P. Singh, 2017. "Marketing Mix, Customer Satisfaction and Loyalty: An Empirical Study of Telecom Sector in Bhutan," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 8(2), pages 121-129, May.
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- Goutam Saha & Benazir Ishaque, 2022. "Impact of Service Marketing Mix Elements on Tourists’ Satisfaction During Covid-19: An Empirical Study in the Eastern Part of Bangladesh," International Journal of Science and Business, IJSAB International, vol. 15(1), pages 28-44.
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Keywords
Service marketing mix; Pleasure; Challenges; UMRAH travel agents; Malaysia.;All these keywords.
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