IDEAS home Printed from https://ideas.repec.org/a/arp/tjssrr/2018p611-618.html
   My bibliography  Save this article

Issues and Challenges Faced by Malaysian Umrah Travel Agencies in Providing Excellent Marketing Mix Services to Umrah Pilgrims

Author

Listed:
  • Bestoon Abdulmaged Othman*

    (PhD Scholar at Universiti Tun Hussain Onn Malaysia Faculty of Technology Management and Business, Malaysia Assistant Lecturer at Erbil Polytechnic University (Kurdistan, Iraq), Department of Business Administration, Iraq)

  • Amran Bin Harun

    (Associate Professor at Universiti Tun Hussain Onn Malaysia Faculty of Technology Management and Business, Malaysia)

  • Safdar Nazeer

    (PhD Scholar at Universiti Tun Hussain Onn Malaysia Faculty of Technology Management and Business, Malaysia Assistant Professor at COMSATS University (Wah Campus), Department of Management Sciences, Pakistan)

Abstract

Deregulated and open markets have shaped an increasingly turbulent and uncertain environment especially for the travel agent. Notably, most companies nowadays focus on an effective service marketing mix to enhance the quality of their services. Therefore, this paper aims to discuss issues and challenges faced by Umrah travel agencies in Malaysia, and proposes a newly developed marketing mix to be adopted by the Umrah travel industry. The service marketing mix model extends the current 7Ps marketing mix; by the inclusion of the new P which is Pleasure. The services delivered through 8 Ps will result in a better performance of knowledge and skill enhancements which subsequently will enable the Malaysian Umrah travel industry to compete globally thus producing a high degree of satisfaction among stakeholders. This paper ends by drawing some conclusions and identifying areas for further research.

Suggested Citation

  • Bestoon Abdulmaged Othman* & Amran Bin Harun & Safdar Nazeer, 2018. "Issues and Challenges Faced by Malaysian Umrah Travel Agencies in Providing Excellent Marketing Mix Services to Umrah Pilgrims," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 611-618:2.
  • Handle: RePEc:arp:tjssrr:2018:p:611-618
    as

    Download full text from publisher

    File URL: https://www.arpgweb.com/pdf-files/spi2.40.611-618.pdf
    Download Restriction: no

    File URL: https://www.arpgweb.com/journal/7/special_issue/11-2018/2/4
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yogesh Verma & Maithili R. P. Singh, 2017. "Marketing Mix, Customer Satisfaction and Loyalty: An Empirical Study of Telecom Sector in Bhutan," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 8(2), pages 121-129, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Goutam Saha & Benazir Ishaque, 2022. "Impact of Service Marketing Mix Elements on Tourists’ Satisfaction During Covid-19: An Empirical Study in the Eastern Part of Bangladesh," International Journal of Science and Business, IJSAB International, vol. 15(1), pages 28-44.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yuli Agustina & Agung Winarno & Bagus Shandy Narmaditya, 2021. "Village-Owned Enterprises and Rural Community Welfare: A Lesson from Malang of Indonesia," Technium Social Sciences Journal, Technium Science, vol. 22(1), pages 547-552, August.
    2. Mohammed A. Hajar & Ammar Ahmed Alkahtani & Daing Nasir Ibrahim & Mohammed A. Al-Sharafi & Gamal Alkawsi & Noorminshah A. Iahad & Mohd Ridzuan Darun & Sieh Kiong Tiong, 2022. "The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty," Sustainability, MDPI, vol. 14(10), pages 1-20, May.
    3. Bestoon Othman & Amran Bin Harun, 2021. "The Influence of Service Marketing Mix and Umrah Service Quality on Customer Satisfaction and Customer Loyalty towards Umrah Travel Agents in Malaysia," Technium Social Sciences Journal, Technium Science, vol. 22(1), pages 553-618, August.
    4. Bestoon Othman & Amran Bin Harun, 2021. "The Effect of Umrah Service Quality on Umrah Customer Satisfaction and Umrah Customer Loyalty: Evidence from Umrah traveling agents in Malaysia," Technium Social Sciences Journal, Technium Science, vol. 22(1), pages 492-546, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:arp:tjssrr:2018:p:611-618. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Managing Editor (email available below). General contact details of provider: http://arpgweb.com/?ic=journal&journal=7&info=aims .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.