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Tourist Expectations of Malaysian Shopping Mall Experiences

Author

Listed:
  • Kalsom Kayat*

    (Professor: OYA Graduate School of Business, Universiti Utara Malaysia, Sintok, Malaysia)

  • Azila Azmi

    (Lecturer: Hotel and Tourism Management Faculty, UiTM Permatang Pauh, Malaysia)

  • Anis Liyana Buliah

    (Hotel and Tourism Management Faculty, UiTM Permatang Pauh, Malaysia)

Abstract

This paper reports on a qualitative research which was undertaken to explore tourists’ expectations of shopping experiences in Malaysia. Knowledge regarding the elements of tourists’ expectations about their shopping activity experiences in Malaysia is deficient amid the fact that shopping holds the second biggest share of tourist expenditure for Malaysia. Seven international tourists were intercepted in different shopping malls in Kuala Lumpur and responded to the questions, “what specific mall attributes do you desire when shopping?†and “what were your shopping expectations for the shopping experience that day?†Results from the research will be used to form items suggested for a quantitative survey which will be undertaken in a bigger study.

Suggested Citation

  • Kalsom Kayat* & Azila Azmi & Anis Liyana Buliah, 2018. "Tourist Expectations of Malaysian Shopping Mall Experiences," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 244-250:6.
    • Handle: RePEc:arp:tjssrr:2018:p:244-250
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