Development Strategy and Existing Qualities of Honeybee in Beekeepers Group Badung Regency-Bali

The cultivation of local honeybees is one of the new alternative jobs for the local community in Badung Regency, Bali to survive their life during Covid-19. This research aims to identify and determine of development strategy and to evaluate the quality existing of honeybees. The total sample was used 50 respondents consisting of 22 members of beekeepers of the “Sarining Trigona Pertiwi†group, 4 samples from local government, 4 from related institution government, and 20 local people. The SWOT method is used to formulate appropriate strategies and IE matrix is to analyze the condition of the honeybee-tourism strategy. The results of the analysis showed that internal factors have a total value of 3.20, with the highest factor being strategic partners in product innovation development. External factor analysis has a total value of 2.88 with the highest factor being increasingly diverse product diversification. Based on the IE matrix, tourism in quadrant IV shows the potential development of honeybees in Badung Regency, Bali is in a position to grow and develop with the appropriate intensive and integrated strategy. Based on the SWOT matrix were obtained strategies to conduct socialization of the cultivation program, having a research program regularly, developing products based on consumer demand, collaborating with cooperatives and Banks in credit services, conducting marketing and good market expansion, making SOP in the process, manufacture and storage of products, government policies on reforestation and forest area protection, human resource training, preparing market analysis and strategies, alternative food sources for the honeybees, and increasing product development. However, the qualities of Tetragonula laevicep honeybees produced by the beekeeper of “Sarining Trigona Pertiwi†are still lower than Indonesia National Standard (SNI) therefore; need to increase the quality in the future.