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The role of pricing and export diversification in global value chains resilience: Evidence from Russian manufacturing firms under dual shocks

Author

Listed:
  • Nikolay A. Gorodnyi

    (HSE University, Moscow, Russia)

  • Anna A. Fedyunina

    (HSE University, Moscow, Russia)

  • Yuri V. Simachev

    (HSE University, Moscow, Russia)

Abstract

This study investigates the impact of pricing and export diversification on the resilience of Russian manufacturing firms within global value chains (GVCs) during two consecutive shocks: the COVID-19 pandemic and the sanctions of 2022. The research examines how pricing affects firms' ability to sustain exports in times of crisis and analyzes the role of product and geographic diversification in mitigating disruptions. The findings reveal that market-controlled pricing and export diversification significantly enhance GVC resilience, enabling firms to adapt to disrupted supply chains and shifting market conditions. In contrast, rigid pricing controls, including government interventions, undermine export continuity. Single-product firms demonstrate less resilience to external shocks, highlighting the importance of export diversification in enhancing adaptability within GVCs. This study points out the critical role of flexibility and adaptability in pricing and export diversification for navigating external shocks. It provides useful insights for managers and policymakers, emphasizing the balance between resilience and efficiency in maintaining competitiveness. The results contribute to a broader understanding of GVC resilience, with implications for firms in other emerging economies facing similar challenges.

Suggested Citation

  • Nikolay A. Gorodnyi & Anna A. Fedyunina & Yuri V. Simachev, 2025. "The role of pricing and export diversification in global value chains resilience: Evidence from Russian manufacturing firms under dual shocks," Russian Journal of Economics, ARPHA Platform, vol. 11(1), pages 27-46, March.
    • Handle: RePEc:arh:jrujec:v:11:y:2025:i:1:p:27-46
    DOI: 10.32609/j.ruje.11.144072
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    More about this item

    Keywords

    global value chains resilience export pricing export diversification Russian manufacturing COVID-19 sanctions.;

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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