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Edukasi Inovasi Bisnis Untuk Pelaku UMKM Di Masa Post Pandemi Covid-19

Author

Listed:
  • Rd. Heri Solehudin Atmawidjaja
  • Rudy Gunawan
  • Imas Fatimah
  • Ahmad Suraji
  • Wirna Bardiyanti
  • Ivan Sanjaya

Abstract

Pendahuluan: Kegiatan Edukasi Kewirausahaan Sebagai Penunjang Ekonomi Kreatif di Masa Pandemi Covid-19 adalah bagian dari bentuk edukasi dan pendampingan terhadap para pelaku Usaha Mikro Kecil Menengah (UMKM) terdampak Covid-19. Tujuan dari kegiatan ini adalah untuk mengedukasi pelaku UMKM untuk menginovasi bisnisnya di masa post pandemi covid-19. Metode: Metode yang digunakan, yaitu kualitatif dengan metode pengambilan data menggunakan wawancara langsung kepada pengusaha UMKM yaitu Bakso Mak Toyib, Depok. Hasil: Hasilnya, pelaku UMKM dapat menginovasi bisnisnya di masa post pandemi covid-19. Kesimpulan: Memberikan ide-ide inovasi bisnis serta teknik promosi secara digital sesuai dengan kewirausahaan modern yang mengedepankan kreativitas dan inovasi.

Suggested Citation

  • Rd. Heri Solehudin Atmawidjaja & Rudy Gunawan & Imas Fatimah & Ahmad Suraji & Wirna Bardiyanti & Ivan Sanjaya, 2023. "Edukasi Inovasi Bisnis Untuk Pelaku UMKM Di Masa Post Pandemi Covid-19," Jurnal SOLMA, Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press), vol. 12(2).
    • Handle: RePEc:apn:jsolma:v:12:y:2023:i:2:id:12337
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